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Financial Time's Daniel Rothman Discusses Brand Engagement and ESG


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Daniel Rothman, Director of Customer & Market Insights at The Financial Times, speaks with Darby Hobbs, SOCIAL3, about the publication’s 2013 Industrial GIST Study, a corporate reputation study, and the key drivers for reputation, globally. Daniel discusses the GIST study results that highlight what advisors look for when making investment and asset allocation decisions, and how these linkages tie to corporate social responsibility.

ABOUT THIS 6-PART VIDEO SERIES: and SOCIAL3™ are delighted to introduce a six part video series on the impact of Environmental, Social and Governance (ESG) factors on investments and the financial services industry as a whole. As sustainability metrics have evolved to be mainstream criteria to deliver a holistic evaluation of business strength, and SOCIAL3, a firm focused on fusing brand and sustainability principles for asset growth, have collaborated to explore the evolution of Corporate Social Responsibility (CSR) and ESG and how these principles are impacting investments and the investor community.

In this series, presented by Darby Hobbs, Founder & President of SOCIAL3, industry leading researchers, consultants, and academics discuss the following topics: brand engagement and diagnosis of trust in the financial services marketplace, the universe of ESG ratings, and the impact that the sustainability revolution has had on global markets and business.